Instagram a place for marketer to part their
products
As we all know that “ A Picture is worth of
thousand words” earlier it was tried and now after social media comes in as a
channel to explore the world a picture says a lot about anything we would like to
convey or say about our product or our self.
Instagram early was used only in US but now
according to new survey report , Now about 60% of users are outside US. But let
us speak about its presence in India , although Instagram in India is not as
popular as other social media channels like Facebook and Twitter but no doubt
it is gaining its popularity. It is gaining attention of youngster , brands and
Small business person.
In India as Facebook gave platform to
market their product worldwide , Instagram has developed many young men and
women entrepreneurs who market their products only through Instagram and
generate business. According to survey there was 14% rise in young entrepreneurs
this year.
According to reports , Indians are
comfortable simple and easy apps that is the reason Facebook is much popular in
India
Reasons why Instagram has gained popularity
in India :-
a.
Simplicity of using app with
camera equipped phone.
b. Good inbuilt “Filter
options” its tool which enhances your
picture as you want.
c. Simple and easy uploading
option.
d. Tagging facility.
e. Expressing their feelings,
emotions through hashtag.
f.
Instagram gives loads of
information in picture format.
Many brands like NIKE , Amazon , FLIPKART
are now selling their products or showcasing their products through Instagram. The potential market reach is
growing across the world , we can say One picture reaches million people within
fraction of seconds wherein Facebook app problem is when we open they show post
but its not in according to time they post.
Simple basic rule to master Instagram
marketer :-
a.
Curate.
b.
Snap.
c.
Hashtag.
d.
Engage.
e.
Repeat.
