Monday, November 23, 2015

New Facebook tool: Get rid of your Ex boyfriend or Girlfriend

In the digital age of putting your ex boyfriend or girlfriend's stupid crap in a box and sticking it in a dark corner of your closet, Facebook recently announced that it is testing new features and options that will allow you to see a lot less of your ex, if you want to.
 In an announcement made on the Facebook blog, laid out the new tools that will kick in upon the update of your relationship status.
The following will pop up:



 If you say yes, you can do several things like choose to see your ex lover's name and profile pic around Facebook less, reduce or eliminate their presence in your news feed, and keep Facebook from suggesting their name when writing message or tagging photos. And it can do all this without blocking or unfriending the ex, which will be extremely useful for the initial period after a break up when every single thing reminds you of them and everything hurts and life is terrible.

                                                     


Also useful is the option of limiting what the ex can see of you, which is both a nice convenience and can come as a form of protection for someone going through an ugly break up. Or, it could also be a form of kindness if you have a new paramour or fund new life, and don't want to be so cruel as to rub it in your ex's face.

                                                             


 The tools are very thorough, even providing the retroactive option of controlling who can see past posts and allowing a user to untag themselves from old posts and photos they were featured in with their ex.
                  
                                                              


Essentially, the tools allow you to review the whole relationship and decide which parts to keep and, to a certain degree, which parts to forget. Which is the kind of thing we all do at the end of a relationship, except this way involves a pleasant blue-themed interface.


 The tools began with beta testing in the United States soon will be in India too on mobile devices, with improvements and further rollout promised in the future. 

Tuesday, December 16, 2014

How to engage your fans and then convert them into customer on Facebook


With the increase in demand of Digital Marketing now it has become mandatory for each and every company , brand or industry to have their presence on social media platforms to be in race of competition.

Social media platforms not only helps to expand our brand or business but it also helps to acquire new customers from existing ones, that’s the added advantage and reason for every brand or company to have their presence online. In India , the most dominant player in terms of social media is FACEBOOK.



As in offline marketing “Customer is King” here in Online marketing “Content is King”

Facebook is a platform where you can sell your products and generate more customers but how? Know what your fans like or makes them happy to be in that loop properly through trial and error posts. Once you have insights of your page like what they like or don’t like on your page or  you know  that your fans are engaging more in this kind of posts , you sell product through that medium.

There are many ways and articles written how to use Facebook according to our Business or Brand but once we start using the consistency plays an important role. That consistency comes from Engaging your fans or customer through different activities. Once you know what your customers or fans want from you then you can plan your post and engage with them through your content management.



There are basic and simple tools of Facebook which you can use to engage your fans :-
1.       Image.
2.       Post sharing.
3.       Video.
4.       Polls / Contest.

Let us take few examples of what should go in all of these

1.      Image :- Your image creative should comprise of something realistic what your fans care about and they can relate that image in their day to day life.

2.       Video :- Your video should relate story which can touch hearts, it should have only 20 sec clip talking or showcasing our brand in 2.5 min video. It has high engagement rate if you have done it in a way they want. They tend to share.


3.       Post Sharing :- Repost if some of your fan or customer have post something about your brand. Sometime you can repost the stuff which you think your fans might like but its not related to your line of business.


4.         Polls / Contest :- This kind of post have good engagement where you can ask your fans to nominate or ask them to say which of their friend they can relate through this post.

Sunday, December 14, 2014

Instagram getting more popular than Facebook in India

Instagram a place for marketer to part their products

As we all know that “ A Picture is worth of thousand words” earlier it was tried and now after social media comes in as a channel to explore the world a picture says a lot about anything we would like to convey or say about our product or our self.




Instagram early was used only in US but now according to new survey report , Now about 60% of users are outside US. But let us speak about its presence in India , although Instagram in India is not as popular as other social media channels like Facebook and Twitter but no doubt it is gaining its popularity. It is gaining attention of youngster , brands and Small business person.

In India as Facebook gave platform to market their product worldwide , Instagram has developed many young men and women entrepreneurs who market their products only through Instagram and generate business. According to survey there was 14% rise in young entrepreneurs this year.

According to reports , Indians are comfortable simple and easy apps that is the reason Facebook is much popular in India

Reasons why Instagram has gained popularity in India  :-
a.      
            Simplicity of using app with camera equipped phone.
b.                Good inbuilt “Filter options”  its tool which enhances your picture as you want.
c.                Simple and easy uploading option.
d.               Tagging facility.
e.               Expressing their feelings, emotions through hashtag.
f.        
             Instagram gives loads of information in picture format.

Many brands like NIKE , Amazon , FLIPKART are now selling their products or showcasing their products through  Instagram. The potential market reach is growing across the world , we can say One picture reaches million people within fraction of seconds wherein Facebook app problem is when we open they show post but its not in according to time they post.

Simple basic rule to master Instagram marketer :-
a.       Curate.
b.      Snap.
c.       Hashtag.
d.      Engage.

e.      Repeat.