How to engage your fans and then convert them into customer on Facebook

With the increase in demand of Digital Marketing now it has become mandatory for each and every company , brand or industry to have their presence on social media platforms to be in race of competition.

Social media platforms not only helps to expand our brand or business but it also helps to acquire new customers from existing ones, that’s the added advantage and reason for every brand or company to have their presence online. In India , the most dominant player in terms of social media is FACEBOOK.

As in offline marketing “Customer is King” here in Online marketing “Content is King”

Facebook is a platform where you can sell your products and generate more customers but how? Know what your fans like or makes them happy to be in that loop properly through trial and error posts. Once you have insights of your page like what they like or don’t like on your page or  you know  that your fans are engaging more in this kind of posts , you sell product through that medium.

There are many ways and articles written how to use Facebook according to our Business or Brand but once we start using the consistency plays an important role. That consistency comes from Engaging your fans or customer through different activities. Once you know what your customers or fans want from you then you can plan your post and engage with them through your content management.

There are basic and simple tools of Facebook which you can use to engage your fans :-

1.       Image.

2.       Post sharing.

3.       Video.

4.       Polls / Contest.

Let us take few examples of what should go in all of these

1.      Image :- Your image creative should comprise of something realistic what your fans care about and they can relate that image in their day to day life.

2.       Video :- Your video should relate story which can touch hearts, it should have only 20 sec clip talking or showcasing our brand in 2.5 min video. It has high engagement rate if you have done it in a way they want. They tend to share.

3.       Post Sharing :- Repost if some of your fan or customer have post something about your brand. Sometime you can repost the stuff which you think your fans might like but its not related to your line of business.

4.         Polls / Contest :- This kind of post have good engagement where you can ask your fans to nominate or ask them to say which of their friend they can relate through this post.

Instagram getting more popular than Facebook in India

Instagram a place for marketer to part their products

As we all know that “ A Picture is worth of thousand words” earlier it was tried and now after social media comes in as a channel to explore the world a picture says a lot about anything we would like to convey or say about our product or our self.

Instagram early was used only in US but now according to new survey report , Now about 60% of users are outside US. But let us speak about its presence in India , although Instagram in India is not as popular as other social media channels like Facebook and Twitter but no doubt it is gaining its popularity. It is gaining attention of youngster , brands and Small business person.

In India as Facebook gave platform to market their product worldwide , Instagram has developed many young men and women entrepreneurs who market their products only through Instagram and generate business. According to survey there was 14% rise in young entrepreneurs this year.

According to reports , Indians are comfortable simple and easy apps that is the reason Facebook is much popular in India

Reasons why Instagram has gained popularity in India  :-

a.      

            Simplicity of using app with camera equipped phone.

b.                Good inbuilt “Filter options”  its tool which enhances your picture as you want.

c.                Simple and easy uploading option.

d.               Tagging facility.

e.               Expressing their feelings, emotions through hashtag.

f.        

             Instagram gives loads of information in picture format.

Many brands like NIKE , Amazon , FLIPKART are now selling their products or showcasing their products through  Instagram. The potential market reach is growing across the world , we can say One picture reaches million people within fraction of seconds wherein Facebook app problem is when we open they show post but its not in according to time they post.

Simple basic rule to master Instagram marketer :-

a.       Curate.

b.      Snap.

c.       Hashtag.

d.      Engage.

e.      Repeat.

How to do generate revenue from Instagram ?

Instagram not just for selfie's or Pictures , But you can grow your business through it.

How can you use Instagram to build audience and targeted customers?

We already know that Instagram is great place to post your selfie’s and photo groups but it is now leading or you can say highly targeted visual channel for any brand through which they can enerate business.

Infact recently a survey found that Instagram provide 25 % - 30 % more visibility or engagement to the Business like fashion , accessories , cakes and bakery shops   Food joints , Brands .

Instagram has more than 150 active users and they can be your customer or clients. So let us know and understand how to generate business from Instagram.

There are three main rules or strategy through which you can create great audience which leads to great business :-

Method 1:- Use of HashTag  ( “ # ” ).

a.       Proper use of Hashtag will help you to grow your audience and you can engage your followers and make them to like or comment on your post.

b.      Use relevant and easy to find Hashtag to get your picture or post notice.

c.       There are many websites which can help you that which hashtags to use related to your post.

d.      By Adding proper Hashtag you can be visible to millions of customers on Instagram.It can help you to build your brand or  product.

e.      Keep in mind Instagram only allows 30 hashtags per post.

Factors which influence the use of Hashtag or keywords on Instagram :-

1.       Product category keywords.

2.       Brand category keywords

3.       Location specific keywords.

Method 2  :-Grow your Audience or Followers.

a.       Know your competitors locally.

b.      Check their followers.

c.       Try to engage with their followers by following them ,like their photo or comment on their photo.

 Method 3:- Sponsored products or product reviews.

1.       Try to find the top Instagram account related to your business with 20k to 200k followers.

2.       Find out their email address.

3.       Ask them to have product review and post in their account.

Instagram, while still in its nascent stage, will grow to be a brilliant platform as it provides you with visual interactions and has an extended outreach when leveraged through evangelists. Early adopters have already witnessed business and influencer impact and this will continue to grow drastically in 2014.

Why brands use Social Media and What they Gain out of it? - Yash Ghatalia

Social media marketing is considered a powerful weapon in the field of online marketing. It is mainly used to build awareness of a brand and credibility of a business online with customer or create awareness for brand. It is also vital for a company that is looking forward to actively engage with their customers.

Why Brand needs Social Media ?

1.     User engagement – Brands should keep their user engagement or keep involving their customer in their products.

2.     Active participation – It is important to be more active if a business wants to achieve desired results. One needs to log in regularly to check what is going on. A proper plan should be in place to know what is expected from the audience. When you are more active, you will come to know what people have to say about you, your business and your products or services. You will also come to know about the needs of your customers.

What Brands gain from Social Media Marketing?

1.     Exposure – People will be directly expose to the brands and their products and can take ready information whichever they want on click of button and they can share that information with their family and friends.

2.     Easy building Fan – They can actually calculate their brand following and liking towards particular product.

3.     Competitive Edge – As digital business creates very competitive market we can have check our competitors move also.

     

So marketing team has to keep some thing in mind before developing their marketing plan for particular brand because social media is two way communication between brand and customer using those brands they can write anything they wish about their brand. 

Effective Online Marketing techniques

The world is growing at 3g speed so as in field of marketing field also. From traditional way to online way of marketing. In this world of advance technology people are moving so fast they hardly have time to go for traditional marketing. There are few points to show that how online marketing is different and effective from traditional.

Strategy is the main word in marketing by which we can take business to great success and now success can be measured.

 

Reason 1:-  You can save your money.

The main purpose of any business is to make money and money is life of business without money business cant be run effectively. 

Earlier marketers used to advertise their ads on papers and they used to spend lot of money for small ads on paper which could go into lakhs also at times. But due to online marketing that money is saved to a extent by making website or blogsite.

Reason 2 :- You can connect directly with your customers

As we are aware that many of brands are moving into social media to have direct access to customer and know about their product.

Customers now express their views on social media sites and brand marketing team can have track on them and work on it as it is require.

Reason 3:- Online marketing is measurable.

After you do any advertisement on paper you cannot track that how many of them actually saw your ads. In online marketing you can track each and everything and at times you can pay it accordingly.

There are many free websites which can give you information about your website and your traffic control and with timings and country.

Reason 4:- You can add videos

In traditional marketing video and paper hardly go in hand in hand but in online marketing both can go with same time and you can actually use many videos where you don’t have to pay as much you pay on TV. Here you can change your video as many times you want and you can measure also and spend accordingly to target customers.

OFF Page SEO techniques - Part 2 by Yash Ghatalia

OFF PAGE SEO Techniques - Part 2
 

1. Directory submission :- It is the most important part of Off page SEO in this you need to select your category. You need to submit your site , title , meta keywords , description. We have to accept that this is delayed process but it is really helpful in long term.

2. Social Bookmarking :- Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like Stumble Upon, Digg, Delicious, Reedit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.

3. Photo Sharing :- If you have your website containing images or your business is of accessories or apparels you can always choose photo sharing sharing marketing to promote your products . Now a days many off line shops are using Flickr , Instagram and many other photo sharing sites for their promotion of product and website also.

4.Video Marketing :- Just like photo sharing you can use video sharing sites like YouTube , metcafe and daily motion etc.

5. Link Exchange :- Exchange links with service-related websites  that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.

6. Link Baiting :- Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

OFF PAGE SEO techniques - Part 1 by Yash Ghatalia

Basically off page refers to the techniques which you use to do rank your website without any change on page website . After your website is developed and it is hosted through some web hosting services you need to start doing off page seo which will be in help for ranking in Google , Yahoo , Bing and many other search engines.

There are many techniques which are included in SEO OFF Page :-

1. Article submission :- The content you create for your web page should be jargon and should not be copied from other website or blog or through other online medium. In article submission you need to create an article related to the topic or information which your website gives. Your article should be keyword rich as in you should use keywords which you want to target and based on that you can create an article and hyperlink that keyword and submit it. Keep in note that article duplication is not allowed.

2. Blogging :- Blogging is one of the best tool to promote your website there are many things which can express in blogger but not on article or press release or forum discussion. Blogging allows you to put images or videos which may be required at times. You can have info graphics on blogging site also which allows you to know the visitors of your blog site and you can convert them into your customer or subscriber.

3. Blog Marketing :- Like blogging visitor can post comment which allow them to put link of their website or blog in that section of website and many of times crawler searches and you would get one back link .But make sure you select blog of your niche for blog commenting or blog marketing.

4. Business Reviews :- Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

5. Questions and Answers :- There are some question and answer website which allows you to answers question what people ask might be useful for you as a company and convert them into our customer and click to our website. It helps to create good online reputation as a good marketer for your website.