Instagram not just for selfie's or Pictures , But you can grow your business through it.

How can you use Instagram to build audience and targeted customers?

We already know that Instagram is great place to post your selfie’s and photo groups but it is now leading or you can say highly targeted visual channel for any brand through which they can enerate business.

Infact recently a survey found that Instagram provide 25 % - 30 % more visibility or engagement to the Business like fashion , accessories , cakes and bakery shops   Food joints , Brands .

Instagram has more than 150 active users and they can be your customer or clients. So let us know and understand how to generate business from Instagram.

There are three main rules or strategy through which you can create great audience which leads to great business :-

Method 1:- Use of HashTag  ( “ # ” ).

a.       Proper use of Hashtag will help you to grow your audience and you can engage your followers and make them to like or comment on your post.

b.      Use relevant and easy to find Hashtag to get your picture or post notice.

c.       There are many websites which can help you that which hashtags to use related to your post.

d.      By Adding proper Hashtag you can be visible to millions of customers on Instagram.It can help you to build your brand or  product.

e.      Keep in mind Instagram only allows 30 hashtags per post.

Factors which influence the use of Hashtag or keywords on Instagram :-

1.       Product category keywords.

2.       Brand category keywords

3.       Location specific keywords.

Method 2  :-Grow your Audience or Followers.

a.       Know your competitors locally.

b.      Check their followers.

c.       Try to engage with their followers by following them ,like their photo or comment on their photo.

 Method 3:- Sponsored products or product reviews.

1.       Try to find the top Instagram account related to your business with 20k to 200k followers.

2.       Find out their email address.

3.       Ask them to have product review and post in their account.

Instagram, while still in its nascent stage, will grow to be a brilliant platform as it provides you with visual interactions and has an extended outreach when leveraged through evangelists. Early adopters have already witnessed business and influencer impact and this will continue to grow drastically in 2014.

Why brands use Social Media and What they Gain out of it? - Yash Ghatalia

Social media marketing is considered a powerful weapon in the field of online marketing. It is mainly used to build awareness of a brand and credibility of a business online with customer or create awareness for brand. It is also vital for a company that is looking forward to actively engage with their customers.

Why Brand needs Social Media ?

1.     User engagement – Brands should keep their user engagement or keep involving their customer in their products.

2.     Active participation – It is important to be more active if a business wants to achieve desired results. One needs to log in regularly to check what is going on. A proper plan should be in place to know what is expected from the audience. When you are more active, you will come to know what people have to say about you, your business and your products or services. You will also come to know about the needs of your customers.

What Brands gain from Social Media Marketing?

1.     Exposure – People will be directly expose to the brands and their products and can take ready information whichever they want on click of button and they can share that information with their family and friends.

2.     Easy building Fan – They can actually calculate their brand following and liking towards particular product.

3.     Competitive Edge – As digital business creates very competitive market we can have check our competitors move also.

     

So marketing team has to keep some thing in mind before developing their marketing plan for particular brand because social media is two way communication between brand and customer using those brands they can write anything they wish about their brand.