With the increase in demand of Digital Marketing now it has
become mandatory for each and every company , brand or industry to have their
presence on social media platforms to be in race of competition.
Social media platforms not only helps to expand our brand or
business but it also helps to acquire new customers from existing ones, that’s
the added advantage and reason for every brand or company to have their
presence online. In India , the most dominant player in terms of social media
is FACEBOOK.
As in offline marketing “Customer is King” here in Online
marketing “Content is King”
Facebook is a platform where you can sell your products and
generate more customers but how? Know what your fans like or makes them happy
to be in that loop properly through trial and error posts. Once you have
insights of your page like what they like or don’t like on your page or you know that your fans are engaging more in this kind
of posts , you sell product through that medium.
There are many ways and articles written how to use Facebook
according to our Business or Brand but once we start using the consistency
plays an important role. That consistency comes from Engaging your fans or
customer through different activities. Once you know what your customers or
fans want from you then you can plan your post and engage with them through your
content management.
There are basic and simple tools of Facebook which you can
use to engage your fans :-
1.
Image.
2.
Post sharing.
3.
Video.
4.
Polls / Contest.
Let us take few examples of what should go in all of these
1. Image :- Your image creative should comprise of
something realistic what your fans care about and they can relate that image in
their day to day life.
2.
Video :- Your video should relate story which
can touch hearts, it should have only 20 sec clip talking or showcasing our
brand in 2.5 min video. It has high engagement rate if you have done it in a
way they want. They tend to share.
3.
Post Sharing :- Repost if some of your fan or
customer have post something about your brand. Sometime you can repost the
stuff which you think your fans might like but its not related to your line of
business.
4.
Polls / Contest :- This kind of post have good
engagement where you can ask your fans to nominate or ask them to say which of
their friend they can relate through this post.
