How to engage your fans and then convert them into customer on Facebook

With the increase in demand of Digital Marketing now it has become mandatory for each and every company , brand or industry to have their presence on social media platforms to be in race of competition.

Social media platforms not only helps to expand our brand or business but it also helps to acquire new customers from existing ones, that’s the added advantage and reason for every brand or company to have their presence online. In India , the most dominant player in terms of social media is FACEBOOK.

As in offline marketing “Customer is King” here in Online marketing “Content is King”

Facebook is a platform where you can sell your products and generate more customers but how? Know what your fans like or makes them happy to be in that loop properly through trial and error posts. Once you have insights of your page like what they like or don’t like on your page or  you know  that your fans are engaging more in this kind of posts , you sell product through that medium.

There are many ways and articles written how to use Facebook according to our Business or Brand but once we start using the consistency plays an important role. That consistency comes from Engaging your fans or customer through different activities. Once you know what your customers or fans want from you then you can plan your post and engage with them through your content management.

There are basic and simple tools of Facebook which you can use to engage your fans :-

1.       Image.

2.       Post sharing.

3.       Video.

4.       Polls / Contest.

Let us take few examples of what should go in all of these

1.      Image :- Your image creative should comprise of something realistic what your fans care about and they can relate that image in their day to day life.

2.       Video :- Your video should relate story which can touch hearts, it should have only 20 sec clip talking or showcasing our brand in 2.5 min video. It has high engagement rate if you have done it in a way they want. They tend to share.

3.       Post Sharing :- Repost if some of your fan or customer have post something about your brand. Sometime you can repost the stuff which you think your fans might like but its not related to your line of business.

4.         Polls / Contest :- This kind of post have good engagement where you can ask your fans to nominate or ask them to say which of their friend they can relate through this post.

Effective Online Marketing techniques

The world is growing at 3g speed so as in field of marketing field also. From traditional way to online way of marketing. In this world of advance technology people are moving so fast they hardly have time to go for traditional marketing. There are few points to show that how online marketing is different and effective from traditional.

Strategy is the main word in marketing by which we can take business to great success and now success can be measured.

 

Reason 1:-  You can save your money.

The main purpose of any business is to make money and money is life of business without money business cant be run effectively. 

Earlier marketers used to advertise their ads on papers and they used to spend lot of money for small ads on paper which could go into lakhs also at times. But due to online marketing that money is saved to a extent by making website or blogsite.

Reason 2 :- You can connect directly with your customers

As we are aware that many of brands are moving into social media to have direct access to customer and know about their product.

Customers now express their views on social media sites and brand marketing team can have track on them and work on it as it is require.

Reason 3:- Online marketing is measurable.

After you do any advertisement on paper you cannot track that how many of them actually saw your ads. In online marketing you can track each and everything and at times you can pay it accordingly.

There are many free websites which can give you information about your website and your traffic control and with timings and country.

Reason 4:- You can add videos

In traditional marketing video and paper hardly go in hand in hand but in online marketing both can go with same time and you can actually use many videos where you don’t have to pay as much you pay on TV. Here you can change your video as many times you want and you can measure also and spend accordingly to target customers.

OFF Page SEO techniques - Part 2 by Yash Ghatalia

OFF PAGE SEO Techniques - Part 2
 

1. Directory submission :- It is the most important part of Off page SEO in this you need to select your category. You need to submit your site , title , meta keywords , description. We have to accept that this is delayed process but it is really helpful in long term.

2. Social Bookmarking :- Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like Stumble Upon, Digg, Delicious, Reedit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.

3. Photo Sharing :- If you have your website containing images or your business is of accessories or apparels you can always choose photo sharing sharing marketing to promote your products . Now a days many off line shops are using Flickr , Instagram and many other photo sharing sites for their promotion of product and website also.

4.Video Marketing :- Just like photo sharing you can use video sharing sites like YouTube , metcafe and daily motion etc.

5. Link Exchange :- Exchange links with service-related websites  that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.

6. Link Baiting :- Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.