How can you use Instagram to build audience and targeted
customers?
We already know that Instagram is great place to post your
selfie’s and photo groups but it is now leading or you can say highly targeted
visual channel for any brand through which they can enerate business.
Infact recently a survey found that Instagram provide 25 % -
30 % more visibility or engagement to the Business like fashion , accessories ,
cakes and bakery shops Food joints , Brands .
Instagram has more than 150 active users and they can be
your customer or clients. So let us know and understand how to generate
business from Instagram.
There are three main rules or strategy through which you can
create great audience which leads to great business :-
Method 1:- Use of HashTag ( “ # ” ).
a.
Proper use of Hashtag will help you to grow your
audience and you can engage your followers and make them to like or comment on
your post.
b.
Use relevant and easy to find Hashtag to get
your picture or post notice.
c.
There are many websites which can help you that
which hashtags to use related to your post.
d.
By Adding proper Hashtag you can be visible to
millions of customers on Instagram.It can help you to build your brand or product.
e.
Keep in mind Instagram only allows 30 hashtags
per post.
Factors which influence the use of Hashtag or keywords on
Instagram :-
1.
Product category keywords.
2.
Brand category keywords
3.
Location specific keywords.
Method 2 :-Grow your Audience or Followers.
a.
Know your competitors locally.
b.
Check their followers.
c.
Try to engage with their followers by following
them ,like their photo or comment on their photo.
Method 3:- Sponsored
products or product reviews.
1.
Try to find the top Instagram account related to
your business with 20k to 200k followers.
2.
Find out their email address.
3.
Ask them to have product review and post in
their account.
Instagram, while still in its
nascent stage, will grow to be a brilliant platform as it provides you with
visual interactions and has an extended outreach when leveraged through
evangelists. Early adopters have already witnessed business and influencer impact
and this will continue to grow drastically in 2014.
