Instagram not just for selfie's or Pictures , But you can grow your business through it.

How can you use Instagram to build audience and targeted customers?

We already know that Instagram is great place to post your selfie’s and photo groups but it is now leading or you can say highly targeted visual channel for any brand through which they can enerate business.

Infact recently a survey found that Instagram provide 25 % - 30 % more visibility or engagement to the Business like fashion , accessories , cakes and bakery shops   Food joints , Brands .

Instagram has more than 150 active users and they can be your customer or clients. So let us know and understand how to generate business from Instagram.

There are three main rules or strategy through which you can create great audience which leads to great business :-

Method 1:- Use of HashTag  ( “ # ” ).

a.       Proper use of Hashtag will help you to grow your audience and you can engage your followers and make them to like or comment on your post.

b.      Use relevant and easy to find Hashtag to get your picture or post notice.

c.       There are many websites which can help you that which hashtags to use related to your post.

d.      By Adding proper Hashtag you can be visible to millions of customers on Instagram.It can help you to build your brand or  product.

e.      Keep in mind Instagram only allows 30 hashtags per post.

Factors which influence the use of Hashtag or keywords on Instagram :-

1.       Product category keywords.

2.       Brand category keywords

3.       Location specific keywords.

Method 2  :-Grow your Audience or Followers.

a.       Know your competitors locally.

b.      Check their followers.

c.       Try to engage with their followers by following them ,like their photo or comment on their photo.

 Method 3:- Sponsored products or product reviews.

1.       Try to find the top Instagram account related to your business with 20k to 200k followers.

2.       Find out their email address.

3.       Ask them to have product review and post in their account.

Instagram, while still in its nascent stage, will grow to be a brilliant platform as it provides you with visual interactions and has an extended outreach when leveraged through evangelists. Early adopters have already witnessed business and influencer impact and this will continue to grow drastically in 2014.

Effective Online Marketing techniques

The world is growing at 3g speed so as in field of marketing field also. From traditional way to online way of marketing. In this world of advance technology people are moving so fast they hardly have time to go for traditional marketing. There are few points to show that how online marketing is different and effective from traditional.

Strategy is the main word in marketing by which we can take business to great success and now success can be measured.

 

Reason 1:-  You can save your money.

The main purpose of any business is to make money and money is life of business without money business cant be run effectively. 

Earlier marketers used to advertise their ads on papers and they used to spend lot of money for small ads on paper which could go into lakhs also at times. But due to online marketing that money is saved to a extent by making website or blogsite.

Reason 2 :- You can connect directly with your customers

As we are aware that many of brands are moving into social media to have direct access to customer and know about their product.

Customers now express their views on social media sites and brand marketing team can have track on them and work on it as it is require.

Reason 3:- Online marketing is measurable.

After you do any advertisement on paper you cannot track that how many of them actually saw your ads. In online marketing you can track each and everything and at times you can pay it accordingly.

There are many free websites which can give you information about your website and your traffic control and with timings and country.

Reason 4:- You can add videos

In traditional marketing video and paper hardly go in hand in hand but in online marketing both can go with same time and you can actually use many videos where you don’t have to pay as much you pay on TV. Here you can change your video as many times you want and you can measure also and spend accordingly to target customers.